Wempy Dyocta Koto is expanding into Indonesia’s rapidly growing social commerce industry through a 24-hour live shopping operation based in Pakubowono, Kebayoran Baru, one of Jakarta’s most prominent residential and business districts. Built as a dedicated live commerce studio, the operation combines entertainment, retail, digital media, and real-time consumer engagement across Indonesia’s leading e-commerce and social media platforms.

Operating continuously around the clock, the live shopping studio broadcasts daily content tailored to both men’s and women’s audiences, with dedicated channels and product categories designed to reach diverse consumer segments across the country. The broadcasts span platforms including TikTok, Instagram, Shopee, and Tokopedia, reflecting the growing convergence between entertainment, influencer culture, and digital retail in Southeast Asia.

The operation is supported by a team of approximately 20 people covering all aspects of live commerce production and execution. This includes operations staff, broadcast technicians, producers, presenters, live hosts, content coordinators, and customer engagement teams working together to maintain high-volume daily programming. The studio functions not only as a sales channel, but also as a full-scale media production environment where storytelling, product education, audience interaction, and performance marketing intersect in real time.

The initiative reflects Wempy’s broader strategy of building digitally native media and commerce ecosystems that combine technology, content, and community. By integrating continuous live broadcasting with Indonesia’s booming creator economy and mobile-first shopping culture, the venture positions itself at the intersection of entertainment and retail, where audiences increasingly expect shopping experiences to be interactive, personality-driven, and available anytime across multiple platforms.